Bellchase Ruby will encompass two specific elements. First it will feature small businesses that I am excited about and believe in. These include businesses with ethical, small, local and/or environmentally friendly products and missions and I'm excited to introduce you to their stories along with their products in the new shop for you to purchase. Secondly, I want to leave behind the pressure of creating and the pressure to profit off of my passions. Instead, I will value my projects for what they are worth, while at the same time, making an impact in causes and organizations I care about in a more selective manner.